Why isn’t your website a success?

Having a website is a great way to let people know about what you do, amazingly, most people tend to do very little when it comes to promoting their websites, I think most think because they have it, people will come and that's not the case at all.

In fact a few of my customers have shown concern as to why the website that they paid huge amounts for is not producing the results they had hopped for, and what I find most intriguing the most is even when I tell them what they need to improve, they pay very little attention to the most iportant that would make all the difference.

It doesn't suprise me much though, most think it's hard to do and just can't be bothered. I remember when I was in that place too, I just wanted a website, didn't want to to know about HTML or anyhting like that, just wanted to advertise it on Yell.com and some other directories, paying money but heck, you don't get good results that way either.

So today I thought I would sharesome cool ways you can use to attarct people to your website.

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's  up-to-date or original. You could also offerpeople the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The

idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting,  copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give  away a free e-zine for club members only

Hope you will find them helpful. If I can help with anything Internet marketing related, please don't hesitate to get in touch. Enjoy!